I WANT SPRING

To bring calendar spring closer, the Lenta hypermarket chain offers to grow something green.

PROJECT DESCRIPTION

The retailer has launched a “Plantation Promotion” - at the checkout, for purchases, you are given a collectible set for growing seedlings: seeds, peat tablets and a pot. Buyers are offered to assemble a collection of plants from 16 types of vegetables, flowers and herbs.

“Plantation Action” is designed as a game for families with children. Imagining themselves as farmers and gardeners, children take care of plants with interest and watch them grow.

Lenta also released everything you need to care for a mini-plantation: trays, watering cans, mini gardening tools and seedling boxes.

PACKAGING DESIGN

We developed branded packaging for the collectible set. The design consists of a shell - a cardboard “sleeve”. On its back are printed planting instructions, general recommendations for growing plants and auxiliary materials. The label is used as an identifier reminder. It indicates the place and date of planting the seedlings.

The timing of 15 seconds was not enough to familiarize the audience with the action. Therefore, we proposed releasing two videos alternately: at the beginning and at the middle of the promotion. During the event, this will maintain the interest of buyers. The creative department has developed scenarios that play out the situations of receiving a gift and the plantation game itself. The plot is based on emotional family and children's images.

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VIDEOS FOR PROMOTIONAL WEBSITE

Lenta has launched a project website where you can learn more about the plants in the collection. The process of their growth is shown in a minute-long video that we filmed using a centrifuge. Centrifer took one frame at a time, and three weeks later the frames were edited into one dynamic video. So that buyers can see how easy it is to grow a plant themselves from the sets of the Plantation Promotions collection, we filmed step by step guide. It included elements of centrifugal photography.

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I think it’s no longer a secret to anyone that it’s time to resettle the cities and, in fact, everything is moving towards this. How did such huge cities appear? These are relics of the past, when industrialization took place and labor force. Governments of all countries made great efforts to destroy villages and attract people to the cities to work in factories. What do we have now? Now we have the fourth industrial revolution, which will destroy the working class. As you see, workers are being replaced by robots everywhere. Soon there will be no need for drivers, I think everything will come to the point that manual driving will generally be prohibited. Because robots will drive faster and more accurately.

What should we do? The simple working class. It is impossible to increase sales further and create more offices. Soon the earth will not be able to support such an economy and consumer society. So it's time to return to earth. And quiet propaganda is already underway. We see one of the echoes of this in Lenta. They recently started the “Plantation Promotion”, that is, for a small amount of money and a discount card they give you plants that you can plant at home. Cool? This is especially cool for children.

Today we will plant these plants in this review of “Promotions Plantation”. Below you can see what has grown and how we replant it.

And now the plants have grown and we will replant them.

Plant replanting in Plantation Promotions!

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I WANT SPRING

To bring calendar spring closer, the Lenta hypermarket chain offers to grow something green.

PROJECT DESCRIPTION

The retailer has launched a “Plantation Promotion” - at the checkout, for purchases, you are given a collectible set for growing seedlings: seeds, peat tablets and a pot. Buyers are offered to assemble a collection of plants from 16 types of vegetables, flowers and herbs.

“Plantation Action” is designed as a game for families with children. Imagining themselves as farmers and gardeners, children take care of plants with interest and watch them grow.

Lenta also released everything you need to care for a mini-plantation: trays, watering cans, mini gardening tools and seedling boxes.

PACKAGING DESIGN

We developed branded packaging for the collectible set. The design consists of a shell - a cardboard “sleeve”. On its back are printed planting instructions, general recommendations for growing plants and auxiliary materials. The label is used as an identifier reminder. It indicates the place and date of planting the seedlings.

The timing of 15 seconds was not enough to familiarize the audience with the action. Therefore, we proposed releasing two videos alternately: at the beginning and at the middle of the promotion. During the event, this will maintain the interest of buyers. The creative department has developed scenarios that play out the situations of receiving a gift and the plantation game itself. The plot is based on emotional family and children's images.

Your browser does not support HTML5 video.

VIDEOS FOR PROMOTIONAL WEBSITE

Lenta has launched a project website where you can learn more about the plants in the collection. The process of their growth is shown in a minute-long video that we filmed using a centrifuge. Centrifer took one frame at a time, and three weeks later the frames were edited into one dynamic video. So that buyers can see how easy it is to grow a plant from the Plantation Promotions collection kits themselves, we have created a step-by-step guide. It included elements of centrifugal photography.

Your browser does not support HTML5 video.

Not long ago, during another major purchase at the Lenta hypermarket, we were given several kits for growing seeds, which surprised and pleased me at the same time, because I am very keen on gardening.

Since the purchase was for a very decent amount of money, they gave as many as 6 sets.

More information about the conditions of the promotion

My seeds

I already had 3 types of seeds at home, or rather grew successfully, albeit of other varieties: cucumber, pepper and dill. But this was my first time encountering morning glory, peas and sunflowers. I had to look up the name “Ipomoea” on the Internet because I heard it for the first time. It turned out that this is a flower that is somewhat similar to a bell, very cute, it happens different colors.
Of course, it is preferable to grow all these seeds in open ground, but I am a typical apartment dweller, so I planted the plants for the sake of experiment, not counting on a happy ending and fruiting, if only to simply find out what quality the seeds I got were.

Morning glory. Seed planting details.

As the manufacturer promised, the kit included everything necessary for planting: a peat tablet, a peat pot, seeds and growing instructions - the same for all seeds:

The morning glory seeds turned out to be different colors (3 white, 1 black). I assume because they were collected from plants of different colors, although initially I was afraid that the black seed was spoiled and would not germinate:

This was my first time planting using a peat tablet. I acted strictly according to the instructions. I put the tablet in a disposable plate:

Then she added 40 ml of water (two 20 ml syringes), and began to wait for the tablet to absorb the water:

To make the soaking process faster, crush the tablet with a spoon, scraping off the top soft layer and allowing the water to soak the inner layers:

Then I used the same spoon to pour the soggy soil into peat cup, barely reaching the edge, and put the seeds in the corners:

Then I sprinkled it with the remaining soil. The soil from the tablet was enough for this pot.
Then she stuck the sign in, signed the planting date and continued to work on other seeds.

Of course, from the very beginning it was clear that this tiny pot would only be suitable for one seed, but for the sake of experiment (to check germination), I “stuffed” them all together into one container.
All the seeds hatched on the 3rd day after planting, all at the same time!

The rest of the seeds. Germination.

Cucumber:

Sunflower:

Peas:

Pepper:

Dill:

Despite the fact that the seeds were incredibly cramped in their peat pots (the manufacturer did not think about this), they all, without exception, sprouted! Dill and pepper, of course, cannot be counted “by head,” but a lot grew, and those that were 2-3-4 pieces per package all hatched!

The hardest thing is for the sunflower: the sunflower has such a name that it should grow “under the sun”, and not on dim windowsills near Moscow... Therefore, it quickly stretched out and “drooped”, bent under the weight of its young leaves:

Feels best, in my opinion green peas: has a dense stem, many leaves and beautiful root system, which has already sprouted through its peat pot:

The pepper was the last to hatch: just today, on the day of the photo shoot. And it has the highest “population density” in the pot, so I’m not sure that it will even be possible to pick it normally, because, as far as I know, peppers are capricious guys before picking, and it is preferable to plant them immediately, each seed in an individual cup... But I I was convinced that the pepper seeds were also of good quality.

Morning glory is growing very steadily, and all the seeds sprouted at the same time and now all 4 are of the same height. Just like the twins, only one plant has slight problems with the leaves due to a persistent seed coat that did not want to come off:

The cucumbers also hatched at the same time and quickly stretched. I can’t imagine how to “unstick” them, but this already needs to be done:

Well, with dill I had no doubt that it would sprout. It always germinates for me, but it grows weak and short, I don’t know why... I assume that it is cramped in a glass at home and needs more sun.

Conclusions

Even in the recent past, our grandparents covered the window sills with seedlings, depriving their own home of sunlight. Although, some still do this to this day. However, today there are many devices with which you don’t have to sacrifice your own comfort for the sake of green waste. This is what we will be talking about: LED strip for plants (phyto-LED strip or simply).

It is with the help of them that you can set the required length of daylight hours, arranging the plants as your heart desires.

Phyto-LED strips do not harm plants. They do not dry out the soil, and therefore can be watered less often. They do not cause thermal burns on leaves because they do not produce heat.

An undoubted advantage is also that various LEDs can influence the growth and maturation of seedlings in the way we need at the time we need.

In fact, phytoLED strips do not have much distinctive features from simple LED strips. Phyto-LEDs, like regular ones, are small in size, use little electricity, and can function for a long time with long-term use. This description is suitable for any type of LED strips and lighting devices with them.

A special difference between phyto-LEDs is the wavelength of light they emit. It is 450–660 nm. This frequency spectrum is called “phytoactive” because of its ability to directly influence the formation and maturation of plants. Certain parts of the spectrum, in particular violet and blue (440–470 nm), have an extremely beneficial effect on the development of the root system, as well as the development of inflorescences and fruiting. The development of the stem part of the plant and leaves is promoted by the infrared part of the spectrum (630–660 nm).

LED strips used for plants

LED strips for plants can have either a full spectrum or only monochrome. Sometimes during production, some manufacturers combine them into full-spectrum and multi-color matrices (this is when they use different crystals in one LED).

LEDs that emit only the blue or only the red part of the spectrum are called monochrome. They are used only in certain phases of plant development. For example, when you need to promote the rapid production of flowers and fruits.

Full-spectrum LEDs are more reminiscent of ordinary rays of the sun. Their use can be possible in any of the phases of seedling development, as well as to provide light for indoor flowers. Their efficiency is several times greater than that of monochrome ones.

To summarize, we can distinguish several types of phyto-LED strips:

• monochrome;
• having a full spectrum;
• combined (combined).

At the same time, it is worth highlighting the fact that cultivation is carried out under (phyto-tapes), and not just under LEDs. If we consider the design of the lamp, it consists of phyto-LEDs, a reflector and a power supply. You can even make this kind of structure yourself, which will cost much less than its production counterparts.

Phyto-LED strips used for seedlings

To obtain healthy and strong plants, experienced amateur gardeners advise using monochrome phyto-LED strips - blue and red - before picking, so that their proportion is 2:1. The blue spectrum ensures rapid development of the root system, inhibiting stem growth. Therefore, the seedlings do not spend all their energy on forming the stem and turn out healthy and strong.

When plants go through the peaking stage, their need for constant active light decreases slightly. And due to the small need for a period of rest, the light can be turned off completely for 1-2 days.

Most plants require 13 hours of daylight. However, depending on the species, some may have a higher or lower need. Information about this can be obtained from special sources or from more experienced gardeners or directly in your own practical way.

PhytoLED strips used for indoor plants

When planting new plants, it is possible to use the same tips regarding seedlings. But, during the period when the plant is already fully formed, it would be more correct and practical to use phyto-LED strips that have a full spectrum, similar to sunlight. They are more acceptable to plants.

But here you should take into account the annual cycles indoor plants, as well as their specific characteristics regarding the length of daylight hours. Because many of them, for example in winter, need a resting phase, when there is no need for additional lighting. And for some, its absence is even beneficial.

On days without sun or rainy weather, flowers also need additional lighting.

There is a fairly simple method for determining its necessity. Turn on the lighting. If it becomes much lighter, then you can leave it. If nothing much has changed, then additional lighting is not required for your flowers and seedlings.

At the same time, it should be noted the importance LED backlight ribbons as an element of room decor. Its use will have both a practical and aesthetic function. The illumination angle of each diode is 70–120 degrees, so it can be used in poorly lit areas of the room with natural light, with the so-called northern location of the rooms. This lighting will look extremely beautiful in apartments in loft or high-tech style.

DIY phytolamp

We present to your attention a video that describes in detail and shows how to make a phyto lamp with your own hands using LED strips and how to use it for growing violets at home.

Conclusion

The use of phyto-LED strips as an additional source of lighting for flowers and seedlings has many undeniable advantages and is a relevant way to grow them. Its disadvantages are very insignificant. By actively using them, you can achieve good results in growing high-quality, healthy seedlings and flowers, regardless of the season and weather conditions.