To carry out the work, you need to take care of effective advertising of your business. Registration of advertising signs occurs according to the rules provided by law.
Judicial practice shows that if advertising laws are violated, the violator risks paying a large fine. Only a local government authority can issue a permit.

What is a sign, what is the name of such a structure with the name of the organization

FAS (Federal Antimonopoly Service) gave its explanations as to what exactly should be recognized as a sign.

Thus, a sign is a shield or other kind of structure of various sizes that can be placed on the facade of a building and be of an informational nature.

The main condition specified in the FAS letter is that the design should not bear any designation of products or services provided by the organization. In this situation, such a sign will be recognized as advertising and, therefore, it will be subject to the federal law on advertising.

What is advertising (including outdoor), advertising structure: definitions by law

Advertising refers to information about the organization, the areas in which it operates, etc. It can be depicted in any way, both verbally and materially. It can be hung at the entrance, announced through the media, etc.
Advertising is intended for an indefinite number of people.

What is the difference between a sign, an advertisement and an advertising structure?

Among these concepts, advertising is the most general. All other concepts are its forms (with the exception of information structures). Thus, signboards and structures are external forms of advertising expression that are placed in cities and towns in various ways.
For example, it is allowed to install stationary billboards, place other structures on routes and stops, place temporary signs, etc.

Information design - what is it?

Thus, we can conclude that the information structure is tied to the location of the organization. The advertising design has no such connection.

What is advertising and what is information, what is the difference, is a sign with the name of a store an advertisement?

As noted above, advertising and information designs differ from each other. The difference is this. The information design aims to communicate that the relevant organization is located in a given location, what services it provides, what product it sells or what service it provides, etc.

Advertising is mainly aimed at conveying information about a specific type of product or service. It pursues the goal of attracting consumers to the product. Thus, a sign with the name of a store is not advertising, but is only an information structure.

Is it necessary to approve a sign or advertisement for its placement?

In this situation, it all depends on the nature of the sign. In a situation where it is recognized as informational, then no approval is required in this situation.

The situation is different with an advertising sign. Here coordination must be carried out according to the rules provided for by law. Such clarifications were provided by the Federal Antimonopoly Service and are aimed at protecting consumer rights. Advertising of both legal entities and individual entrepreneurs is subject to mandatory approval.

Temporary sign: do you need approval and which sign does not need approval?

Temporary signage consists of placing information on special tents. A distinctive feature of a temporary sign is that it does not require approval from local authorities. Among other things, temporary signage is less expensive than permanent signage.

It is only necessary to approve a permanent sign, which, among other things, is of an advertising nature. Unauthorized advertising is punishable by a fine.

What outdoor advertising does not need approval

In accordance with Art. 5 of the Federal Law on Advertising, any information that has the nature of advertising, according to the legislation in the field of advertising, must be agreed upon. The only exceptions are outdoor signs related to information. There are no exceptions for direct advertising structures.

Dimensions of a sign or plate: what it should be, requirements for it, what should be on it by law

In accordance with the law, signs must be located above the entrance to the building. The size of such a sign/plate has also been established. It is measured in square meters. Minimum and maximum limits are established (from 0.2 to 0.7 square meters). As a general rule, the size of letters should not exceed two centimeters.

It should contain the following information:

• store operating hours (opening hours);
• title information;
• commercial designation information;
• field of activity, etc.

For the store

For a store, mandatory information is provided on opening hours, name and indication of the type of activity (for example, grocery). Installation of a sign must follow the rules provided by law.

For organization

For an organization, it is enough to indicate the name, legal address and organizational form of activity. Working hours are specified at the request of the head of the company.

Requirements for signboards of educational institutions and schools

For educational institutions, the following information is allowed on signs:

1. School Number.
2. An indication of the municipality that transferred the property with the right of operational management.
3. Coat of arms of the Russian Federation or municipality.

No other information is provided on such information structures in educational institutions. If this is a private educational institution, then it is allowed to indicate the legal address of the main office.

Signs on residential premises

Separate provisions on this issue are contained in the law on advertising. Thus, signs on residential premises containing advertising information must be placed in the order prescribed by housing legislation.

The property of apartment buildings is common and all owners of the apartments included in the building have equal rights to it. Advertising on houses takes place using such common property, and, therefore, for such an action it is necessary to obtain the consent of all home owners.

Such consent is given in writing and signed by each owner of the residential premises.

On the windows

In a situation where advertising is placed on the windows of the owner of the premises, he can carry out this action without certain permissions. In a situation where advertising needs to be placed on the windows of a building owned by another person, his written consent is required.

IP sign: sample

A sign for individual entrepreneurs should look a certain way. A sample of it can be seen below.

Fine for an unauthorized sign, for placing advertising without permission or illegal installation of an advertising structure

This legal relationship is regulated by the Code of Administrative Offences. So, if there is no permission to place advertising, then Article 14.3 of the Code of Administrative Offenses applies. Sizes vary from two thousand rubles to five hundred thousand rubles.

It all depends on who exactly the violator is - an individual or an official.

How to coordinate a sign on the facade of a building, advertising, procedure

Coordination of a sign occurs in several stages, among which are:

1. Determining the rules and type of advertising.
2. Determining where the owner wants to hang it.
3. Collection of necessary documentation (this includes the company’s constituent documents, sign design, permits from the owner of the building on which it is supposed to be located).
4. Contacting the local government to obtain permission.

Initially, the documentation is signed in the city district administration, after which approval takes place in the local government body of the city, and at the end the project is signed and a permit is issued.

Where to contact

Initially, an appeal is made to the district administration, and then to the city administration. A special place here is occupied by the town planning committee, which manages the placement of outdoor advertising signs.

Documentation

The main documents include the company's constituent documents, a sign project, permits from the owner of the building on which it is supposed to be located, as well as an approval sheet.

Timing and cost

The maximum period in this case cannot exceed one month. As for the cost, it differs in different regions. So, for example, in Moscow you will have to pay about 20 thousand rubles for preparing a project. If a citizen develops a project himself, then this procedure becomes free for him. You can register an advertisement only using a sample, for the production of which you can also pay third parties.

Rules for installing billboards, installing signs on the facade

Rules for placing signs in the Moscow region, Resolution 902, latest edition

Law on Outdoor Advertising

Download the law in the latest edition. ⇐

Thus, advertising requirements are contained in various legislative acts of the Russian Federation. There is a difference between outdoor and indoor advertising, which also needs to be taken into account when placing. Which advertising is called indoor and which outdoor was discussed above.

You can often see advertisements on the street that encourage you to purchase a particular product, go to a specific event, or visit a shopping center. People look at such billboards, banners, stands and posters every day, but few people actually think seriously about the offers. And only if you have your own enterprise and want to bring it to the masses, it turns out that placing an outdoor one is so simple. Coordination of advertising occurs at various levels, requires the collection of an impressive number of documents and permits, and if you plan to place it not on private property, then you will also have to compete for a “place in the sun” with other applicants.

This article will discuss how exactly advertising approval occurs. We will tell you what you need to do and what chain of actions you need to go through to achieve what you want.

Law

Before considering the process itself, it is necessary to find out why any announcement or message of such a plan needs to be approved. The federal law on advertising will help you with this, from which you will receive the necessary information. If you do not want to study the entire text, then this material will help you. Are you directly interested in advertising approval? Then you can skip the first eighteen articles and immediately open article number 19. It talks about outdoor advertising and installation of structures - exactly what you need to obtain special permission for. This article describes all the details regarding what exactly is meant by outdoor advertising and structures, what they should be, what purposes they should be used for, where such advertisements are strictly prohibited from being placed, and so on.

Agreement information

However, if you are specifically interested in advertising approval, then you should pay special attention to two points - 5.8 and 13. In them you will find all the necessary information. Each moment is described in as much detail as possible so that during the consideration of a particular case no controversial situations arise. Thus, if you act in accordance with this law, then you should not face any problems. So, paragraph 5.8 is generally devoted to the approval of the right to place advertising, and it specifically states that layouts for placing outdoor advertising and structures must be approved by the executive branch.

As for paragraph 13, it talks about exactly how coordination should take place. There are two options offered - in the first, the applicant must contact the local municipal government with a package of collected documents, so that it is ultimately transferred to the authorized bodies, with which approval takes place. Another option shortens the path - the applicant can apply with a package of documents directly to the authorized bodies in order to receive a decision regarding the placement of his message or advertisement. So, now everything is clear with the law - it’s time to move on to the difficult and lengthy process of approving outdoor advertising, which consists of an impressive number of steps.

Collection of documents

If you are interested in coordinating outdoor advertising, then the first thing you need to do is collect documents that will allow you to apply for the desired place. If you contact a special company that handles such cases, you will be advised on a package of documents that must be submitted to the authorized bodies.

However, collecting documents is only the first step; you still have a long road ahead. In the near future, you will see that coordinating outdoor advertising is far from the easiest and fastest process, but the result is really worth spending your time and effort. Outdoor advertising is a very good trade engine and motivator, so you can significantly increase the number of customers and, accordingly, your profit.

Additional documents

There are also additional documents for approval of advertising, which will be much more difficult for you to collect on your own. The fact is that the first package includes basic papers, such as confirmation of company registration, while the second package includes much more specific documents. To place outdoor advertising, you will first need a sketch, which you will need to submit to the authorized bodies. But that's not all - the full list is incredibly broad, so you should definitely consider turning to the experts. After all, you will also need to provide a design project, all materials used, in particular photographic ones, and permission to use them for commercial purposes. Also, if necessary, you need to provide all possible powers of attorney, applications and letters - you can do this yourself, but cooperation with professionals will allow you to cope with this task faster and much more efficiently. Already at this stage, you will need to take care of drawing up all the details, such as, for example, a photo montage of advertising, so that the authorized bodies receive an actually completed project.

Location determination

Well, now that you already have a complete package of documents, you need to study in detail the procedure for approving outdoor advertising. This path begins with determining the place where you want to place your message, ad or design. What difference could this make? The thing is, the process may vary in some cases—if you're planning to advertise on private property, the process will be a little shorter, but if you're planning on advertising on city property, you'll have to take a few extra steps.

So, it is necessary to start with these additional steps, since after them the process is standardized and looks exactly the same for each of the cases. How is advertising registration carried out?

Ad installation competition

The first place you need to go if you want to get approval for advertising on the facade of a building that belongs to the city and not to you personally is the central advertising committee. It is there that you can request a place for your message, for which, quite possibly, a certain competition will be held. If you manage to win it, then only in this case will you be able to move further in the process of approving advertising. If you fail to win the competition, then you will have to re-apply for another place. Well, there is no point in describing this process over and over again - it’s time to assume that the competition has already been won and you are ready to move on towards the designated goal.

Signing the contract

What to do if your application is the winner among the candidates? Coordination of advertising at this moment moves to a new level - in the same committee you need to sign an agreement, which will say that you and your company have received the right to place a specific advertising message in a specific place. As you can already understand, if we are talking about private property, then the steps described above are not relevant - you do not need to participate in the competition for a place for your advertising and sign an agreement on its use, since this advertising space belongs to you - you are its owner. Either way, you need to move on to the next point.

Coordination

The next authority you need to contact is the State Unitary Enterprise GlavAPU. Simply put, this is a center for the comprehensive improvement of the city, which should issue you a conclusion. What kind of document is this? This is a statement that states that you have received permission to carry out certain construction or design work on a specific site. Thus, you will be allowed to install your advertising structure or place a poster, sign, etc. Naturally, you may not receive this conclusion if the mentioned body considers that your endorsement will not meet the norms and standards. You may be rejected if the advertising message is too provocative, will disrupt the overall picture, and so on, so you should think through all the smallest details in advance so that no difficulties arise in the future.

Alternative path

However, there is an option in which you do not need to contact the above authority. Unfortunately, this does not mean that you will be able to bypass the bureaucracy - just in some cases you will also have to go through the additional process of producing technical documentation for your advertising design if it exceeds certain norms and standards. You can produce technical documentation yourself if you have the appropriate skills and qualifications. Or you can request an examination of your design so that a professional can handle this matter. This process is associated with additional costs, but it increases the likelihood that the document will pass further verification, which will be discussed below.

Another approval option

So, if you do not go to the State Unitary Enterprise GlavAPU, then you need to go to GORINFOR - there information about you will be entered into the general register, but this is just the beginning. After this, you will need to wait for the advertising location to be checked by a special inspection, which should issue a technical report that will describe the compliance of the advertising location with the design that you plan to use. You will receive all the necessary technical passports and permits, which will be valid for one year - in fact, like the documents that you would have received if you had followed the path described above.

Is it necessary to register signs in Moscow now?

Is it necessary to register signs in the Moscow region now?

It is mandatory. Each city has adopted its own regulations and considers each request individually.

What are Moskomarkhitektura, in what cases should you apply?

The Committee for Architecture and Urban Planning of the City of Moscow - Moskomarkhitektura - is an executive body of the city of Moscow, ensuring the implementation of state regulation of urban planning and architectural activities in the city.
The tasks of the Committee include:
Coordination of urban planning activities related to the implementation by the city of Moscow of the functions of the capital of the Russian Federation, with the interconnected development of the city of Moscow and the Moscow region.
Organization of work in the field of information support for urban planning activities.

In complex and controversial cases regarding the placement of information structures, consultation with the ICA is recommended.

How to sign up for a consultation at Moskomarkhitektura?

No appointment is required for a preliminary consultation. Interaction with the population occurs on a first-come, first-served basis on visiting days - Monday and Thursday from 10:00–13:00.

What kind of signs can I hang?

What is 902 PP?

Government Decree No. 902-PP dated December 25, 2013 “ON THE PLACEMENT OF INFORMATION STRUCTURES IN THE CITY OF MOSCOW” was developed and adopted in order to streamline the placement of information structures in the city of Moscow.
Contains:
1. Rules for the placement and maintenance of information structures in the city of Moscow
2. Administrative regulations for the provision of public services of the city of Moscow "Approval of a design project for placing a sign"

What is an album?

An album is the design of an individual design project for placing signs according to the rules of Section III 902 of the PP dated December 25, 2013 in PDF format.

What are concepts?

MCA develops and approves Architectural and artistic concepts for the external appearance of streets, highways and territories of the city of Moscow (Architectural and artistic concepts), on which signs are placed in accordance with the requirements of these Architectural and artistic concepts.

The program for the development of Architectural and artistic concepts includes a list of streets, highways and territories of the city of Moscow for which these concepts are being developed, as well as the timing of their development and approval.

Signs placed on the external surfaces of buildings, structures, structures of streets, highways and territories of the city of Moscow, in respect of which Architectural and Artistic Concepts have been approved, are subject to being brought into compliance with the requirements of the relevant Architectural and Artistic Concepts within two months from the date of their approval.

One month before the expiration date specified in 902 PP dated December 25, 2013, the association of administrative and technical inspections of the city of Moscow identifies signs that do not meet the requirements of the Architectural and Artistic Concepts and issues fines with the possibility of forced dismantling of these signs.

Is it possible to change the concept?

This issue is resolved within the framework of an individual consultation at the MCA with the provision of justification documents, which can be: a project for reconstructive work on the facade; discrepancy between the actual urban planning situation and the façade drawings published in the Concept; absence of signs on the facade if there are enterprises in this building.

What is Resolution 712 and what does it refer to?

How is approval going now, and within what time frame?

How much does registration cost?

What will I receive after approving the sign?

If I hang a sign in Moscow not according to 902 PP and not according to the concept, what are the consequences?

Who issues the fine and removes the signs?

If I hang a sign for 902 PP, where is the guarantee that it will not be removed from me? How to get paper?

No documents are provided regarding the compliance of signs with 902 PP. If in doubt, you can consult with the ICA, or interact with the Moscow OATI.

Do I need permission from the HOA if I hang a sign according to 902 PP?

In case of placing a sign according to 902 PP, the permission of the HOA is not required. An exception is the placement of a roof structure: a protocol of the general meeting of residents with a decision is required.

Is it necessary to do PKD?

902 PP dated December 25, 2013 states that information structures placed in the city of Moscow must be safe, designed, manufactured and installed in accordance with the requirements of technical regulations, building codes and regulations, state standards, requirements for structures and their placement , including on the external surfaces of buildings, structures, structures, other established requirements, and also not to disturb the external architectural and artistic appearance of the city of Moscow and ensure that the aesthetic characteristics of information structures correspond to the style of the object on which they are located. The document proving these requirements in case of verification is the PKD.

What kind of signs can I hang? What should be written? Is it possible to make them light?

Information structures (signs) in the form of plates are placed on visible areas of flat sections of the facade, free from architectural elements, directly at the entrance (right or left) to a building, structure, structure or room, or on the entrance doors to the room in which an organization or individual entrepreneur is located (operates), information about which is contained in this information structure. These designs may have internal lighting.

For one organization or individual entrepreneur, one structure can be installed at one facility.

The distance from the ground level (floor of the entrance group) to the upper edge of the information structure (sign) should not exceed 2 m.

The sign is placed on a single horizontal axis with other similar information structures within the plane of the facade.

The permissible sign size is no more than 0.60 m in length; no more than 0.40 m in height.
At the same time, the height of letters and signs placed on this information structure (sign) should not exceed 0.10 m.

If several organizations and individual entrepreneurs are located in one facility, the total area of ​​information structures (signs) in the form of signs installed on the facades of the facility in front of one entrance should not exceed 2 square meters. m., the parameters (dimensions) of signs placed in front of one entrance must be identical and not exceed the dimensions established by the Rules, and the distance from the ground level (floor of the entrance group) to the upper edge of the information structure located at the highest level must not exceed 2 m.

These signs can also be placed on the glazing of a shop window using screen printing.
At the same time, the dimensions of these signs cannot exceed 0.30 m in length and 0.20 m in height.
Placing several signs on the glazing of shop windows is permitted provided that there is a distance between them of at least 0.15 m and the total number of these signs is no more than four.
Placement on window openings is not allowed.

The composition of the text part of the structures in both versions is developed in accordance with the Law of the Russian Federation of February 7, 1992 N 2300-1 “On the Protection of Consumer Rights”.

Is it possible to make a flashing sign?

902 PP dated December 25, 2013, it is prohibited to place signs by displaying posters on dynamic image changing systems (roller systems, rotating panel systems - prismatrons, etc.) or using images shown on electronic media (screens, creeping lines, etc.). d.) (except for signs placed in the shop window).

Are pharmacy ticker crosses allowed now? Is it possible to hang crosses with exposed LEDs?

902 PP dated December 25, 2013, it is prohibited to place signs using an image displayed on electronic media (screens, ticker, etc.) (with the exception of signs placed in a shop window). The use of open diodes in static signs is not specified. However, the sign must meet the requirements: the illumination of the sign must have a non-flickering, dim light, and not create direct beams into the windows of residential premises.

Is it possible to hang banners or tickers now?

902 PP dated 12/25/2013 it is prohibited: - placement of signs by displaying posters on dynamic image changing systems (roller systems, rotating panel systems - prismatrons, etc.) or by using images shown on electronic media (screens, creeping lines and etc.) (except for signs placed in the shop window). - signs in the design of which banner fabric is used (with the exception of posters).

Do the requirements for signs in the Moscow region differ from those in Moscow? Where can I find the requirements?

The requirements in each city in the Moscow region are individual. In some cases they coincide with Moscow ones, in others they do not. Requirements are usually posted on the official websites of the administration.

How to hang signs if we are in new Moscow?

New Moscow is included in the territories covered by 902 PP dated December 25, 2013.

Is it possible to hang boxes now?

The designs of wall signs are: three-dimensional symbols (without the use of a substrate or with the use of a substrate), as well as light boxes, with the exception of signs placed on the facades of objects that are objects of cultural heritage, identified objects of cultural heritage or objects built before 1952 inclusive, as well as when placed on the roof of buildings: signs in these cases must be made of separate elements (letters, symbols, decorative elements, etc.).

The placement of information structures in the form of free-standing structures is allowed only if they are installed within the boundaries of the land plot on which the buildings, structures, structures are located, which are the location, implementation of the activities of an organization, an individual entrepreneur, information about which is contained in these information structures and to which specified buildings, structures, structures and land belong to the right of ownership or other property or obligatory right.

The appearance of information structures, in the form of free-standing structures, is determined in accordance with the sign placement design project, developed and approved in accordance with the requirements of the ICA.

We have a business center, how do we hang signs? Is registration required?

The placement of signs in the case of a building being designated as a “business center” or “non-residential” is not the basis for the development of an individual design project (with the exception of roof structures) and all signs on the facades are placed according to 902 PP dated December 25, 2013 and do not require registration.

The development and approval of a design project in MCA is carried out for the external surfaces of shopping and entertainment centers, cinemas, theaters, and circuses in the city.

We have a shopping center, how do we hang signs? Is registration required?

The placement of information structures on the external surfaces of shopping, entertainment centers, cinemas, theaters, circuses in the city of Moscow is carried out on the basis of a design project developed individually and agreed upon by the MCA in accordance with the requirements of 902 PP dated December 25, 2013.

We want a roof installation, where can we hang it? Where to coordinate? On what buildings?

I want to place the title in English, what should I do?

The use of trademarks and service marks, including in foreign languages, in texts (inscriptions) placed on information structures (signs) is carried out only subject to their prior registration in the prescribed manner on the territory of the Russian Federation or in cases provided for by an international treaty of the Russian Federation. Federation.

Is it possible to hang brackets, what sizes?

Cantilever structures are located in one horizontal plane of the facade, near arches, on the borders and external corners of buildings, structures, and structures.
The distance between cantilever structures cannot be less than 10 m.
The distance from ground level to the bottom edge of the cantilever structure must be at least 2.50 m
The cantilever structure should not be located more than 0.20 m from the edge of the facade, and its extreme point of the front side should not be more than 1 m from the plane of the facade. The height of the cantilever structure cannot exceed 1 m.
If there are wall structures on the façade of an object, cantilever structures are located with them on a single horizontal axis.

The maximum parameters (dimensions) of cantilever structures placed on the facades of objects that are objects of cultural heritage, identified objects of cultural heritage, as well as objects built before 1952 inclusive, should not exceed 0.50 m in height and 0.50 m in height width.

How many signs can I hang?

On the external surfaces of one building, structure, structure, an organization or individual entrepreneur has the right to install no more than one information structure of one of the following types:
- wall design
- cantilever design
- display design

Organizations and individual entrepreneurs engaged in the provision of public catering services additionally have the right to place no more than one information structure containing information about the range of dishes, drinks and other food products offered when they provide these services, including indicating their weight/volume and prices (menu), in the form of a wall structure.

The placement of information structures on the external surfaces of shopping and entertainment centers, cinemas, theaters, and circuses in the city of Moscow is carried out on the basis of a design project developed and agreed upon by the MCA.

I'm in the basement, where should I hang the sign?

Wall structures are placed above the entrance or windows (showcases) of premises, on a single horizontal axis with other wall structures installed within the facade, at the level of the floor line between the first and second floors or below the specified line. If the premises are located in the basement or ground floors of objects and there is no possibility of placing information structures (signs) in accordance with the requirements at the level of the floor line between the first and second floors or below the specified line, signs can be placed above the windows of the basement or ground floor, but not lower than 0.60 m from ground level to the lower edge of the wall structure. In this case, the sign should not protrude from the plane of the facade by more than 0.10 m.

I'm on the second floor, where should I hang the sign?

Wall structures are placed above the entrance or windows (showcases) of premises, on a single horizontal axis with other wall structures installed within the facade, at the level of the floor line between the first and second floors or below the specified line.

I am in the yard, how can I hang a sign so that it can be seen from the entrance street?

Organizations and individual entrepreneurs place information structures on flat areas of the facade, free from architectural elements, exclusively within the area of ​​the external surfaces of the object corresponding to the physical dimensions of the premises occupied by these organizations and individual entrepreneurs. Accordingly, if, according to the floor plan of the BTI, the physical dimensions of the premises occupied by these organizations are the walls of the facade required for placing a sign, placement is possible taking into account the rules of 902 PP dated December 25, 2013.

We are in an extension, how to hang a sign?

Organizations and individual entrepreneurs place information structures on flat areas of the facade, free from architectural elements, exclusively within the area of ​​the external surfaces of the object corresponding to the physical dimensions of the premises occupied by these organizations, individual entrepreneurs, in accordance with rules 902 PP of December 25, 2013.

What can you hang in an arch?

Suspended structure (the structure of signs is located in the pedestrian gallery space of buildings, structures, structures) and is placed on the basis of a developed design project and agreed upon by the MCA.

How to hang a sign next to a gas pipe?

If there are elements of gas supply and (or) drainage systems (drainpipes) on the external surfaces of a building, structure, structure at the location where the sign is placed, the placement of wall structures is carried out subject to ensuring the safety of the specified systems PUE “Rules for the Construction of Electrical Installations.” and installation rules 902 PP 12/25/2013. In case of conflicts between these documents, individual consultation with the ICA is required.

Is it possible to hang a sign on the gate at the entrance?

On enclosing structures (fences, barriers, fencing, railings, etc.): “In addition to the information structure specified in paragraph one of this paragraph, organizations and individual entrepreneurs have the right to place an information structure (sign) in the form of a sign on the enclosing structure ( fence) directly at the entrance to the land plot on which the building, structure, structure is located, which is the actual location and activity of the organization, individual entrepreneur, information about which is contained in this information structure and to which the specified building, structure, structure and land plot belong on the right of ownership or other property right.

The permissible sign size is no more than 0.60 m in length; no more than 0.40 m in height. At the same time, the height of letters and signs placed on this information structure (sign) should not exceed 0.10 m.

We are building an object, how to hang up a mandatory object certificate, what are the requirements?

I am selling an apartment, can I hang a banner about the sale, will there be any complaints?

What can be glued to a window display, what are the requirements?

In addition to the wall structure placed directly on the facades of buildings, structures, structures, it is allowed to place signs on the doors of the entrance areas, including by applying screen printing or other similar methods to the glazing of the doors. The maximum size of these signs should not exceed: height - 0.40 m; length - 0.30 m.

It is allowed to place information about promotional events (promotions) on the inside of the display case (no more than three lines of 0.15 m each).

We have an opening, is it possible to hang a temporary banner, what complaints might there be?

The placement of temporary structures is not provided. 902 PP dated December 25, 2013, the placement of signs using cardboard, fabric, banner fabric (except for posters) in Moscow is prohibited.

We want to hang flags, is it possible to do this? Is approval required?

902 PP dated December 25, 2013, the placement of signs using cardboard, fabric, banner fabric (except for posters) in Moscow is prohibited.

Is it possible to put a pillar at the entrance?

902 PP dated December 25, 2013, the placement of signs in the form of free-standing prefabricated (folding) structures - pillars - is prohibited.

We want to coordinate the entrance group, is this possible?

The approval of the input group occurs through the development of a working draft and is agreed upon not only in the MCA, but depending on the purpose and volume in other organizations. Construction work affecting entrance areas can only be carried out by obtaining official permission. In addition to standard organizations, individual localities may have special requirements. For example, in Moscow, you may need the consent of the metro administration if you plan to go even slightly beyond the façade of the building or expand the existing land plot of the entrance area.

We want to repaint the walls, is it possible? Is approval required?

Work on painting the facade is carried out on the basis of an agreed upon design of color solutions for building facades within the framework of Moscow Government Decree No. 114-PP dated March 28, 2012 “On color solutions for the facades of buildings, structures, and structures in the city of Moscow.”

We would like to draw a logo on the wall at the entrance, like in the Czech Republic, is it possible?

902 PP dated December 25, 2013, it is prohibited to place signs by directly applying decorative, artistic and (or) text images to the surface of the facade (by painting, stickers and other methods).

We would like to make wooden panels at the entrance, is it possible?

Fragmentary finishing and cladding is prohibited in Moscow. The use of wooden panels in Moscow is prohibited.

Can I hang a sign with a backing if everyone has letters, what are the requirements for a sign with a backing?

MKA recommends a uniform appearance of information structures placed on the same façade.
The maximum size of wall structures placed by organizations and individual entrepreneurs on the external surfaces of buildings, structures, structures should not exceed:
- height - 0.50 m, with the exception of placing a wall sign on the frieze;
- in length - 70 percent of the length of the facade corresponding to the premises occupied by these organizations and individual entrepreneurs, but not more than 15 m for a single structure.

Is it possible to hang a sign with external lighting - a spotlight?

Spotlights are not a sign illumination method; they are an element of architectural lighting for a building.

Advertising sign- This is a design that is of an advertising nature. It has a psychological effect on the potential buyer. It contains information about what the company or organization does, a list of services and contact information.

General provisions of the law on signs

Advertising activities are regulated by the Federal Law “On Advertising”. It was adopted by the State Duma on February 22, 2006, and approved by the Federation Council on March 3 of the same year. You can download the latest version of the law with amendments and additions at.

Many individual entrepreneurs or organizations install advertising on the facade of their houses in order to attract potential consumers. For such an action to be legal, written permission must be obtained from the building owners. To obtain permission from the owners, it will be necessary to obtain consent from more than 50 percent of apartment owners.

See also: Federal Law No. 116 in the latest edition 2018

What is the difference between a sign and an advertisement?

Federal Law “On Communications” in the latest edition

According to Article 9 “On the Protection of Consumer Rights”, the contractor (seller) must provide the potential consumer with complete information about himself: name of the company/company, address, hours of operation. This information is posted on the sign.

• The first contains information that is mandatory for the consumer;
• The names of specific organizations in their locations serve for identification and not as advertising;
• Information on signs is strictly checked. It is not advertising in nature;
• Information must be placed on the interior surface of a rented or owned business premises, or on the surface of a house, but not above the first floor;
• The hanging sign must be no more than 2 square meters in size. Larger signs are considered advertising.

Procedure and rules for installing advertising signs in stores

To obtain a passport, you must provide the following information to the advertising regulatory authority:

• The location where the sign is planned to be placed;
• Its layout;
• Sketch;
• Identity card of an individual or legal entity;
• Written permission from the owner to install a sign;
• Certificate from EDRPOU;
• Certificate of registration with the tax authority;
• Applicant's bank details.

The passport is issued within two weeks. In some cases the period may be extended.

The issuance of a passport may be refused for the following reasons:

• The information in the documents is not true;
• An incomplete package of documents was provided.

After receiving your passport, you can think about hanging advertising for your store. Depends on the area of ​​activity, location of the company, and so on.

Requirements for signage in the city center and on the outskirts are different. City authorities independently set such conditions, so the company owner must first consult with them.

If an entrepreneur decides to install a sign low enough and on the street, it must be made of impact-resistant materials. If we are talking about stores that are located inside shopping centers, then the requirements for signs are less strict.

You should think about the direction of the store. If it is a food store, it is enough to simply install a sign that says “Products.” It will be clearly visible from afar. A large supermarket must have a large inscription.

The cost of a sign is based on the following criteria:

• Components/materials used to create the outdoor sign;
• Complexity of the form;
• Size.

Dimensions of signs on the facade of a building established by law

A sign on the facade of a building, in accordance with the Law “On Advertising” of the Russian Federation, is installed strictly in the center above the doorway of the entrance to the building or above the shop window. If there are other types of information boards on the façade, they should be on the same level. If you rent a basement, there are special rules for hanging records. The height from the ground surface should be 60 centimeters, and the thickness should not reach 10 centimeters.

A standard information board should have the following dimensions:

• Height - up to 50 centimeters;
• Width - no more than 15 centimeters;
• The length of the inscription is at least 15 centimeters.

Is it allowed to use a name in a foreign language?

Allowed if:

• The trademark is registered in a foreign language;
• Permission to dispose of the trademark was obtained.

Prohibited use:

• Reduction;
• Abbreviation.

The sign must be backlit.

Are there fines for signs?

FAS and local governments monitor compliance with the provisions of the Federal Law “On Advertising”. If they find a violation, the sign will have to be removed. The dismantling procedure is carried out within 30 days. If the owner of the company does not agree with the decision and dismantling, he can appeal this decision in court within three months from the date of dismantling.

Fine amount:

• For individuals - up to 1,500 rubles;
• For individual entrepreneurs - up to 5 thousand rubles;
• For legal entities - up to 1 million rubles.

To avoid penalties, you should consult with your local organization about sign placement.

Every entrepreneur knows that conducting business without navigation tools and information in a highly competitive environment is almost impossible. is one of the strongest engines of trade and services. It is used by executive authorities, municipal and state organizations, as well as large and small commercial enterprises. But according to current legislation, it is impossible to place elements of outdoor advertising, including information structures, without special permits. Approval of a sign is an integral procedure that allows you to subsequently avoid orders, fines and dismantling of information structures for illegal placement on the facade of a building. In Moscow, the registration procedure, as well as the requirements and rules for placing information structures, are described in a document specially created for these purposes.

Resolution No. 902-PP “ON THE PLACEMENT OF INFORMATION STRUCTURES IN THE CITY OF MOSCOW” dated December 25, 2013

regulates a fairly detailed set of rules describing all the requirements for various information structures (signs), three-dimensional letters, light boxes, consoles placed on the external facades of buildings and structures, roofs, gas stations, and free-standing structures.

Without approval, a sign can be installed only in cases where it fully complies with the rules of the resolution, and also does not contradict the Architectural and artistic concepts of Moscow streets developed by the Committee on Architecture and Urban Planning. All requirements must be taken into account at the initial stage of outdoor advertising design.

All free-standing information structures, signs placed on the facades of shopping and entertainment centers, theaters, cinemas, and circuses require mandatory registration with MosKomArchitecture.

Controversial situations often occur when a sign seems to comply with the placement rules, but does not fulfill at least one of the points. Then there is a high probability of a visit from regulatory authorities, with subsequent fines for illegal placement of information structures of up to 500,000 rubles.
Resolution No. 902 is a very large and complex document. Organizations and entrepreneurs have a high risk of losing sight of something if they try to figure out approval issues on their own. And due to high workload, it is not always possible to study all the requirements in detail individually.

We value the time of our clients, therefore we are ready to assist at all stages of designing information structures - from consultation to production and installation of signs, carrying out turnkey order execution.

The Poster company provides services for the development of design projects and coordination of information structures (signs) placed on:

• retail extensions;
• external facades of buildings and structures;
• cultural heritage sites, as well as buildings built before 1952 inclusive;
• roofs;
• shopping and entertainment centers, cinemas, theaters, circuses;

The preliminary cost of the turnkey sign approval work is shown in the table. The final cost is calculated individually for each specific case.

Stages of sign approval with MosKomArchitecture

Free consultation

inspection of the site, verification of architectural and artistic concepts, formation of possible solutions

Collection and preparation of documentation

Unified State Register of Legal Entities/Unified State Register of Individual Entrepreneurs, floor plan of the premises, confirmation of property rights, power of attorney

Project design development

coordination of the project with the Customer, submission of a package of documents to MosKomArchitecture

Obtaining permission to install a sign

receiving notification of approval

An exhaustive list of bodies with which the approval procedure is carried out in certain cases:

• Department of Media and Advertising in Moscow;
• Department of Cultural Heritage of the City of Moscow;
• Committee for Architecture and Urban Planning of the City of Moscow;
• Federal Security Service of the Russian Federation;
• Department of the Federal Service for State Registration, Cadastre and Cartography for Moscow;
• Department of City Property of the City of Moscow;
• Federal Tax Service, as well as its territorial bodies, including in various districts of the capital;
• State budgetary institution of the city of Moscow;
• Moscow City Bureau of Technical Inventory.

Our extensive experience in producing and coordinating signs on the facade of a building will allow you to place your order as quickly as possible and with high quality and legalize your outdoor advertising, which will help in the future to avoid high costs of fines, as well as re-registration of information structures.