The authoritative creativity rating The Gunn Report named the best cases that were created between 2012 and 2014 - at the peak of the popularity of social projects. When compiling the rating of projects, we took into account advertising campaigns that received awards at the prestigious Cannes Lions festival and the Effie Awards competition.

The second place in the rating was taken by the puppet character Abla Fakhita, who, thanks to Egyptian social media, became a public figure. The doll gained fame in 2014 after the release of an advertisement for the mobile operator Vodafone, in which the character allegedly conveyed coded messages about an imminent terrorist attack.

Throughout 2015, Abla Fajita gained millions of fans in the Middle East and even hosted the show "The Duplex" on the CBC channel. The character was promoted by its creator, the JWT Cairo agency.

Third place in the ranking is taken by the Ogilvy Sao Paulo project for the Brazilian hospital Graacc. The creatives created a work called “Bald Cartoons,” in which the most famous cartoon characters appeared on screens without hair. Thus, the agency decided to support and amuse children who are faced with this problem while fighting cancer.

Impact agency BBDO Dubai has developed a touching campaign “Give Mom Back Her Name”. In Egyptian culture, it is not customary to say the mother's name out loud, because after this, anything can befall her son, from mocking jokes to beatings. In honor of Mother's Day, creatives proposed to move away from patriarchal traditions and return mothers to their names, at least for one day.

In 2013, BBH New York decided to surprise gamers with a commercial to support the launch of the Sony PlayStation 4 gaming console. In the trailer, titled “Greatness Awaits,” the authors showed a gaming world made real thanks to PlayStation with references to the most famous projects. This work took fifth place in the ranking.

The American brand of sportswear and accessories Under Armor was in 6th place in the ranking with the “I Will What I Want” advertising campaign. The “soloist” of the video was the famous US ballerina Misty Copeland. The creative concept was developed by the Droga5 New York agency.

Another project of the same team for Newcastle Brown Ale took 7th place in the ranking thanks to a monologue by American theater and film actress Anna Kendrick. The heroine's self-deprecating speech is about the Super Bowl and a Newcastle advert in which she could star. However, brand marketing budgets do not include creating Super Bowl ads.

8th position went to the famous “ ” campaign in 2014, which was launched by the largest French supermarket chain Intermarche. For a certain period, consumers were able to buy less-than-ideal products that would not normally appear on store shelves at a significant discount. In addition, Intermarche released a series of ready-made products from ugly ingredients to show that the result is no different from the usual.

At number 9 is the Kan Khajura Tesan campaign for Hindustan Unilever, created by the Mullen Lowe Lintas Group team. Together with the company, creatives decided to help one of the deprived villages in India and created a station that allowed residents to communicate with each other via mobile phones.

10th place in the ranking was taken by the project of the Pakistani agency BBDO Lahore for the Fundamental Rights Foundation. The customer decided to raise public awareness that since 2004, airstrikes in Pakistan have killed more than a thousand civilians and 200 children. To do this, the creatives placed a huge portrait of one of the pilots' victims - a sick boy who died accidentally - on the street.

Saatchi & Saatchi Sydney's work for optical retailer OPSM was ranked 11th. The authors have developed the book “Penny The Pirate”, which allows children with low vision to freely read and look at pictures without straining their eyes.

Telecom operator Vodafone has created a secret app that can help Turkish women suffering from domestic violence. The project, created by the Y&R agency Istanbul, took 12th place in the ranking.

In 13th place is the project of the Hakuhodo Tokyo agency, which decided to revive the culture of rice consumption among the Japanese with the help unusual example. The creatives showed the work of residents of the Japanese village of Inakadate, who not only sow fields, but also decorate them with huge paintings, ranging from “folk” motifs to a portrait of the Mona Lisa.

To solve some social problems, social projects are created within the framework of which various issues are resolved. But before considering social projects, it is necessary to decide what they are. What features do those aimed at young people have? What are you interested in? Social projects at school, examples of their implementation? Or senior-oriented projects? Let's say, social projects for young people, examples of their implementation?

What is a social project?

A social project is understood as a clearly formulated idea regarding a specific social problem or aimed at improving some aspect of social life. But in addition to the idea, he must also propose ways of its implementation, answering questions about when it will be implemented, where, on what scale, and who will be the main target group of the project. An example of a social project that will be published below will help you understand what it is. Also, in addition to these issues, it is necessary to resolve the issue of financing (you can do without it, but it will be difficult). Usually there are 2 ways of financing: when it is financed by project participants from their own funds or sponsorship from an entity with large financial capabilities.

Social projects include proposals for reforming the social security system, social protection, healthcare, and overcoming the consequences of social and natural shocks. Goals in such projects are outlined immediately and can be edited only when intermediate results are achieved in order to be able to evaluate the effectiveness of activities. If we talk about social projects for young people, examples of their implementation, they are not very different in general, but there are some features (although we can say that they are common to one degree or another for all projects).

What features do projects aimed at youth have?

The most main feature- that they are aimed exclusively at young people and aspects of their lives. When creating a youth social project, it is necessary to take into account popular trends, needs, and the potential audience of the project. Each specific situation that needs to be improved should be described in detail, as well as all specific methods and their application. Examples of school social projects are not fundamentally different.

Video on the topic

What should the project comply with?

The project must meet the following conditions:

1. There should be no contradictions in the ideas put forward and methods of implementation.
2. It must be possible to implement it under the given conditions.
3. Must be created on a scientific basis using the scientific method during the development of each stage. We can say something about social projects for schoolchildren; examples of them should be able to interest these restless children.
4. It must provide a response to the social order that has arisen in society.
5. The implementation plan must be effective and such that it will achieve the goal.
6. This should be a socio-cultural project, an example of which, even at the development stage, can interest young people.

How should a social project be formalized?

What should be in the project? First you need to choose a direction. The area of ​​work may be health, creativity, demographic issues, wellness, scientific or cultural awareness, promotion of sports or better attitudes towards other people. After choosing a direction, you should decide on the goal: for example, if science was chosen, then the specific goal could be the popularization of radio electronics, engineering, physics, the scientific method of study, the creation of a logical thought club or an astronomical circle.

After determining your goals, you need to think about tasks - the most concentrated goals. An example of tasks could be the following: instilling qualities that will allow difficult teenagers at risk to settle in life as a normal citizen, or helping in determining a place of study/work after graduation. When the direction, goals and objectives are determined, then the action plan and implementation deadlines should be discussed, as well as the place where all the developments will be put to life. The action plan should contain as detailed a list of actions as possible, which will indicate what should be done to achieve the goals. To give you a better idea of ​​what is required of you, here are four social projects for young people.

Examples will follow. But although they say what they are aimed at (youth, orphans), they can be considered as social projects at school. The examples, although not very large-scale, will allow you to get acquainted with the nominal component. It is advisable to involve a school psychologist in the work.

Example of a social project for youth No. 1

Direction: marital relationships of young people.

Target. Reduce the number of people who divorce after being married by preparing and explaining the responsibilities and rights of future spouses.

1. Explain what marriage is, what responsibilities and rights each spouse will have.
2. Help distribute future responsibilities now so that there is no friction later.
3. Help find reasons why young people want to get married and determine whether they understand what it means.

We need a step-by-step plan that describes all the actions and their sequence.

Implementation period: indefinitely.

Place of implementation: city such and such.

Example for youth No. 2

Direction: support of motherhood and prevention of orphanhood.

Goal: to provide charitable assistance to conscientious objectors and minor orphans who are being treated in the hospital.

1. Attracting public attention to this problem due to the fact that most people are not informed about its existence.
2. Collection of funds, material assistance, toys and medicines, for transfer to the hospital with subsequent use to restore health to refuseniks and minor orphans.
3. Raising funds from the state budget or from charitable foundations for the improvement of refuseniks or orphans who stay in medical institutions.
4. Drawing attention to the problem of children without parents in order to convince people to adopt children.

A detailed plan that describes the details of finding funds and transferring them.

Place of implementation: Children's Regional Hospital of Samara.

Example for youth No. 3

An example of a social project suitable for a school or youth group.

Direction: social adaptation of youth with congenital defects and disabilities at universities.

Goal: achieving socialization of physically distinct students.

1. Promoting the full socialization of project participants.
2. Interaction with organizations that provide social protection for such people.
3. Help in social and cultural life.
4. Help aimed at overcoming spiritual and physical loneliness.
5. Influencing the formation of an adequate attitude in society towards youth with special needs.
6. Creating conditions where young people with special needs can safely engage in creative activities.
7. Implementation of creative rehabilitation.
8. Search, testing and implementation of new rehabilitation methods.

Detailed plan.

Implementation period: indefinitely.

Place: university in such and such a city.

Social projects for schoolchildren, examples of their implementation may differ - for them you can choose to help disabled children who study in regular schools.

website- Suseeva Didana, a graduate of the FLEX program (student exchange program in the USA), spoke about World Youth Activism Day, when countries almost all over the world organize social projects and events in mid-April. For the third year in a row, Kyrgyzstan ranks 1st (not counting the United States) in the number of implemented projects. And graduates of the FLEX program aged 16-28 this year implemented 20 projects throughout Kyrgyzstan.

World Youth Action Day is the world's largest charity event and every year millions of young people contribute to the betterment of their communities. Starting in mid-April, young leaders of Kyrgyzstan began implementing social projects. All countries register projects on the website gysd.org, and for the third year in a row, Kyrgyzstan (not counting the USA) ranks first in the world in the number of implemented projects. Graduates of the FLEX program, together with the youth of the Kyrgyz Republic, organize social projects in all regions of the country.

"Clean and healthy village." Biyaly kyzy Bermet, NGO FRENDAZIA in the village of Ivanovka - coordinator for children’s education

From March 23 to April 17, 2016, a number of events were held in the village of Ivanovka as part of the Biyaly kyzy Bermet “Clean and Healthy Village” project, the main goal of which was to attract the attention of residents to pollution problems environment and a healthy lifestyle. Currently, housing and communal services workers do not have time to remove garbage from the streets; due to the large volume of solid waste, residents throw out garbage in public places.

During the implementation of the project, students from schools in the village of Ivanovka and volunteers from the Korean Center “FriendAsia” and FLEX from April 11 to 17 organized trainings, cleanup days and video screenings about the role of humans in environmental pollution in 6 schools and 3 kindergartens. Project participants installed not only 16 garbage cans in the village, but also special boxes for collecting plastic. At the end of the project, on April 17, the guys organized a friendly football tournament to draw attention to maintaining a healthy lifestyle. The youth of the village of Ivanovka assured that this project is just the beginning, and in the future they plan to implement other initiatives to maintain the cleanliness of the village and teach fellow villagers how to properly sort waste and lead a healthy lifestyle.

"Pay it forward." Aizhan Zhumagulova, 3rd year, KSUSTA

The fourth annual GYSD project takes place in Balykchy on April 22-24. Ten students from ten schools received training in health, mental and physical health, yoga and self-defense techniques, and learned more about the benefits of volunteering. Also of great importance to this project is the desire to teach students to appreciate Kyrgyz traditions, Kyrgyz culture and our native language. At the end of the project, each school will have small missions based on the themes of the project.

"UPGRADE". Didana Suseeva, 1st year, KRSU

From April 11 to 17, within the framework of the global volunteer project, the “Upgrade” project was organized, which took place in the cities of Karakol, Tokmok, Naryn and village. Besh-Koruk (Sokuluk district).

On April 11 in Karakol, the target audience was youth in grades 8-11 and students of local universities. The main idea of ​​the project is to convey to the younger generation of the country the importance of preserving and caring for the environment. Statistics, educational videos, games and discussions were presented. The organizers also held a number of games in Karakol Victory Park. The tasks of the games were related to the study of the history of the Great Patriotic War. After the games, a cleanup was held in the park and maintenance and cleaning of monuments and monuments took place. The same action took place in Naryn. The name of the project “Upgrade” implies self-development, self-awareness and self-education, and pushes the younger generation to become better than their former selves.

"HELP". Alenova Malika, 1st year, KRSU

From April 15 to 17, 2016, the HELP (Health Education and Lifestyle Partnership) project was held in the city of Jalal-Abad as part of World Day Youth activities. The organizer was FLEX program graduate Malika Alenova.

Based on completed questionnaires, the organizers selected 20 students from grades 8 to 10. This project was designed for three days, the first two days included training on the topics of health and lifestyle of modern youth. One of the trainers was a Peace Corps volunteer who taught a first aid session. All participants were very active and also admitted that they would really like to see more projects like this where they can learn something new and develop their leadership skills. Also during the training, various funny Games. The third day was very useful not only for the participants, but also for the city. The organizers carried out a major cleanup of the resort's road. The guys walked almost 5 km and collected about 50 bags of garbage.

"Just start with yourself." Eldiyar Amankulov, 1st year, ATA-TURK

The charity run “Just start with yourself” was held on April 17 at 10:00 am in the botanical garden. The race was free. The purpose of this race is to promote a healthy lifestyle and raise funds for children with autism.

"Monopoly Simulation". Azat Toroev, 2nd year, IUCA

The Monopoly Simulation project took place on April 24th. The participants were 40 schoolchildren who were taught the basics of economics. Participants took part in an educational game.

"Realize yourself in business." Sanira-Begim Mamatova, AUCA

On April 16, a training “Realize yourself in business” was held for the initiative youth of Bishkek, where young successful entrepreneurs shared their experience on the path to business and gave useful tips. Participants also listened to a lecture on business modeling and learned about investment opportunities.

"Start locally, change globally." Aida Oktombekova and Sanira-Begim Mamatova, AUCA

Aida Oktombekova and Sanira-Begim Mamatova, as part of the Annual Youth Week of Goodness, organized an educational training “Start locally, change globally” for schoolchildren in the cities of Osh and Jalal-Abad to introduce them to universities of the Kyrgyz Republic and foreign ones as well. Participants also learned about SAT/IELTS/TOEFL exams and the FLEX program.

"Book is life". Klimova Altynay, 2nd year, KEU

The "Book is life" project is aimed at popularizing the reading of books and libraries in the country. This project takes place in several stages. The first stage is collecting books from universities.

The donated books will replenish the library's fund. Bayalinov, and will also be sent to regional libraries of the country. The other part will go to open a “new” type of library at the Kyrgyz Economic University. Musa Ryskulbekov. This university starts new project"Read, Share with Others" where every student and faculty can exchange books for free. The project goes hand in hand with the "Book is life" project. The next stage of the project is the “Open Day” at the Bayalinov library. This event will take place at 10 a.m. in the library building. The program will include a mini show concert in honor of the opening, various master classes will also be held, free lessons on English language t program for our young children. Also, pupils with disabilities will present a charity fair of things made by their hands. All money received will go to Azhara’s treatment, as well as to the children’s cancer center.

"Cup of Mercy" Akbermet Azizova, 1st year, KTU "Manas"

Akbermet Azizova implemented the “Cup of Mercy” project to spread knowledge about mercy and change the indifference of young people towards those in need. To do this, she created a platform for discussion using debate. As a result, 18 teams debated topics related to mercy, and only two reached the finals. The goal of the project was to spread the benefits of volunteering and motivate young people to engage in social activities.

"Eco Caravan". Valentina Khomenko, AUCA

Graduates of the FLEX program and volunteers of the Move Green Public Fund visited the Uchkun and Svetly Put orphanages, as well as the Kelechek children's assistance center. The main goals of the trip were to conduct conversations with the children on the topic of the environment and the importance of taking care of it. The next stage of the project will be the production of eco-bags, the proceeds from the sale of which will be used to hold a six-day camp “Eco Caravan” on the southern shore of Issyk-Kul for children from orphanages in the summer of 2016.

“Culture is our common wealth.” Aida Oktombekova and Tolgonai Turgazieva

From April 16 to 17, the girls organized the project “Culture is our common wealth” for children from the Kara-Balta orphanage. The aim of the project was to enrich children's understanding of culture and history. The project is dedicated to the year of history and culture of the Kyrgyz Republic.

"Fun Recycling" Nadezhda Pak, FLEX 2010 graduate

Bishkek secondary school is attended by 1400-2800 students. At least 40-45% of children buy drinks and use paper and when used, they generate huge amounts of paper waste every day. It's sad to think that all this waste ends up in one trash can, usually placed outside the school. According to our review, in several Bishkek schools, none of them recycled waste. We have chosen 4 schools where we will conduct our project. We strive to make recycling an everyday thing for students and turn it into a habit so that students pass it on to future generations. Our “Fun Recycling” project aims to meet this goal. Four teams of volunteers visited 4 schools with a presentation on the importance of recycling plastic bottles and paper. During the presentation, we provided training on the importance of recycling.

"The budget of the country-family." Zhamilya Klycheva, 2013 FLEX graduate

Another large project was held on April 16 at the vocational lyceum No. 10. “The Budget of the Country-Family” presents training and introduces the main aspect of the budget of the Kyrgyz Republic, provides useful tips on managing personal finances.

"Green Leaf" Kanat Osmonov, AUCA

Kanat Osmonov, Elvira Zhumasheva and Azat Ismagilov implemented a large project “Green Leaf”, which brought together about 80 students. Zelenstroy provided seedlings and shovels for the implementation of this project. In addition, there were professional instructors to guide people through the entire process.

“Our strength is in unity.” Nurgulya Irisova, KSMA

The main goal was to unite people, regardless of their nationality and religious views and beliefs, in order to strengthen their friendship and teach them to be tolerant of each other and unite to work together for the development and prosperity of our society.

"Let's rekindle the love of books."

The team visited the Bright Path orphanage and gave the children unusual books, the authors of which were the children themselves. The idea is to create a book with a story, the author of which will be a child, and when it is completed, the children will exchange with friends and read! The project is aimed at developing children's thinking in order to instill a love of reading and respect for others!

Debate. Aidai Amankulova

Aidai Amankulova organized a project in Talas. Students from different universities in the city took part in the debates and learned about various extra-curricular activities.

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The social project “Youth choose a healthy lifestyle” became a laureate of the Competition of social projects and initiatives of educational institutions in the Moscow region, public organizations and associations aimed at preventing neglect, crimes and other offenses of minors in 2013 in the category “Projects aimed at creating a healthy lifestyle”

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State budgetary educational institution of secondary vocational education of the Moscow region

"Krasnozavodsk Chemical-Mechanical College"

Contest

social projects and initiatives of educational institutions in the Moscow region, public organizations and associations aimed at preventing neglect, crime and other offenses of minors in 2013

Nomination 2 – projects aimed at creating a healthy lifestyle

Name of social project:

“Young people choose a healthy lifestyle”

Stavisskaya Natalya Vladimirovna, teacher of special disciplines at the college,

Olga Anatolyevna Soldatova, teacher of special disciplines at the college.

year 2013

Social project aimed at creating a healthy lifestyle

“Young people choose a healthy lifestyle”

Russia needs healthy, morally stable, socially adapted, intelligent youth with an active life position. Only in this case will our country be able to confidently and clearly continue its path along the road of History. The health status of the younger generation and the lifestyle of young people is the most important indicator of the well-being of society, which not only reflects the current situation, but also gives a forecast for the future. Only a healthy, active person can qualitatively assimilate knowledge, implement it as fully as possible and effectively adapt to a dynamically developing society.

This places great responsibility on us, adults, especially when we talk about instilling in young people the need to lead a healthy lifestyle, receive high level education, look for your place in the future.

We understand that we live in a difficult period, and, namely, the younger generation is in a very difficult socio-psychological situation, when, to a large extent, previous behavioral stereotypes, normative and value orientations are outdated, and new ones are just taking shape, being formed, and passing the test of time. Young people often do not have certain life skills that would allow them to maintain their individuality and create a healthy, effective life style. Young people, being under the influence of continuously increasing intense stressful situations, are not ready to overcome them. This contributes to the search for means to help get away from painful experiences. In this situation, the drug addiction of adolescents came to the forefront, allowing them to hide from reality, different kinds substance and alcohol abuse, increased crime rates, computer and Internet addiction.

Activities implemented within the framework of the project allow young citizens to develop their abilities, gain social experience, and “with their own hands” provide themselves with an active, fulfilling, healthy life. The very atmosphere in our college, the accepted style of behavior of the team, and the external environment are also factors in introducing college students to the values ​​of spiritual culture and forming a culture of a healthy lifestyle.

Project goals and objectives

Goal: Creating conditions for the formation of motivational attitudes among young citizens and value orientations to maintain a healthy lifestyle.

Tasks:

Creation of a health-saving environment, a favorable psycho-emotional climate for effective creative interaction between project participants;

Implementation of activities to promote a healthy lifestyle aimed at developing the creative abilities of young people, developing an active life position, and cultivating a tolerant attitude towards others;

Formation in young citizens of a negative attitude towards bad habits (alcoholism, smoking, drug addiction, gambling addiction, use of psychoactive substances);

Training of young citizens effective methods behavior in a non-standard situation, the formation of a stress-resistant personality capable of building their life in accordance with the moral principles of society;

Formation of a culture of healthy lifestyle;

The target audience

Young citizens of the city of Krasnozavodsk and Sergiev Posad region, parents, college teaching staff, residents and guests of the city and region.

Project implementation period: start January 1, 2012, end January 1, 2015

Main directions of the social project:

Student educational and research work, consisting of assessing the social significance of the research topic, carrying out the research, public speaking highlighting the results of the work;

Participation of college students in various events and promotions aimed at creating a healthy lifestyle;

Participation of students in various social competitions of district, regional, regional and international scale.

Justification of the relevance of the social project.

The relevance of the project “Youth choose a healthy lifestyle!” the fact that the implementation of the project is carried out in parallel with the educational process. Educational and research activities of young people are organized, various socially significant events are held (intellectual quizzes, competitions, student scientific and practical conferences, etc.); College students and teachers participate in events aimed at creating a healthy lifestyle, in which specialists - doctors, psychologists, and teachers - are involved.

Main stages of the project implementation.

Stage I – Preparatory.

1. Organization of creative groups working on the topic of the project, which includes all interested students and college employees.

2. Defining the goals and objectives of the project.

3. Assessment of the situation regarding the organization of events aimed at promoting a healthy lifestyle in the city of Krasnozavodsk and the Sergiev Posad region.

4. Determination of the main directions of educational and research work.

5. Determining the main directions for organizing educational and sports events among young citizens of the city and college.

6. Organization of the work of the propaganda team.

Stage II – Practical.

1. Carrying out educational and research work by students under the guidance of teachers

1. Educational and research work “Social maladjustment as one of the main causes of drug addiction”

1.2 Educational and research work " Mineral water Russia."

2. Participation in conferences, competitions, intellectual quizzes, extracurricular activities.

2.1 Extracurricular activities, annually, October-May, on average 80 participants (Methodological development of the event “Trial of bad habits” contains a detailed scenario, a list of necessary equipment; Methodological development “Talk about proper nutrition”, scenario of the event, form of conversation-dialogue with elements of training);

2.2 Student scientific and practical conference “Forest is the wealth of Russia”, April 2013, 85 participants (Methodological development contains a scenario for the event);

2.3 Information and preventive event “The bitter truth about foamy beer” - April 2013, 170 participants (Methodological development contains the scenario of the event, the form of delivery is a lecture with elements of conversation using a multimedia presentation);

2.4 Intellectual quiz “Botanical excursion to the world medicinal herbs» - April 2013, 35 participants (Methodological development - event script containing quiz questions and answers to them);

2.5 Competition of creative works of schoolchildren and students “Art. Start" - nomination "Audio Advertising", Audio SPOT "Ludomania".

3. Participation in Health Day - September 2012, May 2013, 100 participants each (Methodological development of Health Day “Health is your wealth”, event scenario with intellectual and sports competitions for young citizens).

4. Participation in sports competitions - annually, October-May, 63 participants (Methodological development of the sports event “Fun Starts”, scenario sports festival with a description of the rules for holding competitions and the evaluation system; Methodological development of the military sports competition “Come on, guys!”, an event scenario that combines intellectual issues with sports competitions; Methodological development of a sports festival under the motto “Sport - YES!” “NO TO DRUGS”, scenario of an information and sports event aimed at creating a healthy lifestyle).

6. Working with parents

6.1.Parent meetings on the problem of developing a healthy lifestyle - annually, September-May, 120 participants each (Methodological development of parent meetings on the topic “Prevention of teenage smoking” contains a description of games, exercises for parents of students aimed at preventing the development of smoking addiction in adolescents ; Methodological development of a parent meeting on the topic: “ Bad habits let's say “NO!”, the form of “conversation-dialogue”, information and educational direction;)

6.2. Parental lecture - conversations with an educational psychologist.

7. Preventive conversations with the involvement of healthcare professionals

7.1. Evening of questions and answers “Youth reproductive health”. Meeting with a dermatovenerologist

7.2. A series of preventive conversations on the topic “Red Line. Let's stop AIDS together!” with health workers

7.3. A series of conversations with representatives of the drug dispensary on the topic “Prevention of drug addiction, substance abuse and the use of psychoactive substances”

7.4. Preventive conversation with medical worker"Be healthy!" about the formation of a healthy lifestyle.

8. Work of the propaganda team (Methodological development “Anti-advertising of smoking”, scenario of an information and entertainment event).

9. Reports on the results of activities carried out, results of educational and research work, etc.

10. Publication of the results of educational and research activities in special publications.

11. Summing up the results of the second stage of the project.

Stage III – Generalizing.

1. Analysis of the results obtained and generalization of experience to determine the direction of further actions in the field of organizing socially significant projects.

2. Publication of materials for project activities and methodological developments teachers.

3. Use of the collected material in the educational process.

4. Generalization of work experience.

Project staffing.

Stavisskaya Natalya Vladimirovna, teacher of special disciplines of the highest qualification category, higher education, graduated from Moscow State Open University in 1995, specialty: “Machines and apparatus for chemical production and enterprises” building materials", qualification: mechanical engineer, teaching experience 16 years; participant of International Intellectual Games, competitions of student research works and competitions of creative works of schoolchildren and students (as a leader), author of the socially significant project “Your Footprint on Earth”, submitted to the Competition for the annual awards of the Governor of the Moscow Region “Our Moscow Region”. As part of the social project “Youth Choose a Healthy Lifestyle”, she provides general management and is responsible for organizing educational and research work, scientific and practical conferences, and participation in competitions.

Soldatova Olga Anatolyevna, teacher of special disciplines of the highest qualification category, higher education, graduated from Moscow state academy instrument engineering and computer science in 1995, specialty “Instrument engineering”, qualification – electrical engineer, teaching experience – 15 years. Olga Anatolyevna is a participant in International Intellectual Games, competitions of student research works and competitions of creative works of schoolchildren and students (as a leader). As part of the social project “Youth Choose a Healthy Lifestyle”, she provides general management and is responsible for organizing educational work, working with parents, and organizing meetings with specialists.

Performers of project activities:

Anufriev Valery Yakovlevich, head of life safety, in 1991 graduated from the Volsk Higher Military Order of the Red Star Logistics School named after the Lenin Komsomol, specialty “Tactical Command Food Training”, qualification - engineer-economist, teaching experience - 25 years. As part of the project, he organizes various events aimed at developing young citizens’ responsibility for their own lives and health, conducts seminars and lectures on ensuring life safety.

Kasatina Irina Aleksandrovna, social teacher, graduated from the Zaraisk Pedagogical School in 1984, majoring in “Teaching in primary school secondary school", qualification - primary school teacher, pioneer leader, teaching experience 26 years. In 2009, she became a finalist in the “Coolest Classroom” competition in the Sergiev Posad region. As part of the social project, he is responsible for organizing preventive conversations and conducting various extracurricular activities.

Roman Gennadievich Korolev, head of physical education, graduated from the State Educational Institution of Higher Professional Education "Moscow State University" in 2010 State University named after M.A. Sholokhov, specialty “Social pedagogy”, qualification – social teacher, educational psychologist specializing in social pedagogy, teaching experience 8 years. As part of a social project, organizes sporting events for young citizens, ensures participation in sports competitions, organizes work sports sections and circles.

Nazarenko Oksana Viktorovna, educational psychologist, graduated from Karaganda State University named after. E.A. Buketova, specialty “Biology”, qualification – teacher of biology and chemistry. As part of the social project, it organizes conversations, lectures, seminars and other events with young citizens and their parents in order to create a comfortable psychological environment in the family and at college, and prevent young people from becoming accustomed to “bad habits.”

Management scheme for the social project “Youth choose a healthy lifestyle”

Planned results of the project

Creation of a holistic system of educational work aimed at creating necessary conditions to preserve and strengthen the health of young citizens, to develop their need for healthy life;

Development of effective mechanisms joint activities participants in the educational process;

Formation of an active position among young people in opposing the health-threatening addiction to tobacco smoking, alcoholism, drug addiction, and gambling addiction;

Increasing the psychological and pedagogical literacy of young citizens and parents;

Increasing the medical and psychological competence of the teaching staff;

Active and effective participation of young people in various competitions, competitions, and public events;

Preventing neglect when parents are busy, reducing the influence of the street on a young person.

Forecast of further development of the project.

During the implementation of the project, it is expected to increase the number of project participants, increase the level of awareness of young citizens about the problems and consequences of nicotine, alcohol and drug addiction. The team of project organizers plans to diversify the events, make wider use of the Internet (participation in webinars, watching videos), more actively involve professional specialists in working with young people, establish contacts with colleagues from other organizations and exchange experiences. We hope to increase the motivation of young citizens for physical activity, proper nutrition and giving up “bad habits”.